We define the requirements to form a robust and scalable distribution platform, with a special focus on developing the direct channel, redefining the online agencies and traditional channels, setting the optimal level and a segmented plan for each according to their relevance.
There are many tools on the market, but finding what is best for each case is no easy task. We analyze alternatives proposing the best solution for our customers, obtaining the best possible negotiation and taking care of the proper implementation and integration with existing systems.
We define a positioning strategy focusing on differentiating values on which the brand can distinguish itself from its competition, guiding from the customer profile for all their services
We study the operation of each channel structuring a plan to bring them to their full potential, commission costs, net rates, margins and commissions over the competition, establishing time frames and prioritizing markets.
We develop the brand concept and take it to all areas of communication, defining an integrated marketing plan that combines strategic and tactical online and offline actions.
We establish measurable goals and monitor the proper implementation and enforcement.