HOTEL CENTRAL Housed in a landmark building and operating for 10 years under the Holiday Inn brand, we design and manage all the transitions to a new timeshare brand SUCCESS STORIES

SUCCESS STORIES

OBJECTIVES

Minimize the impact of the transition to the new brand

Ensure a functional and autonomous trade infrastructure

Restructure the tariff structure

Renew relations with the intermediary channel

Replace the technological and direct sales infrastructure

Launch of the new brand in all areas

RESULTS

+ 13% YOY occupancy increase

6% in ADR increase

Reducing distribution costs -30%

Image Homogenization

Increase of +14 positions

on Tripadvisor

We develop the brand concept and take it to all areas of communication, defining an integrated marketing plan that combines strategic and tactical online and offline actions

March 2014

POS 52 de 267

October 2014

POS 38 de 284

With the latest technology, responsive design and content management

Ocean by
H10 hotels
In 2008, Ocean by H10 Hotels was born, the brand under which the company H10 Hotels operates its hotels in the Caribbean, Riviera Maya and Riviera Cancun in Mexico, Punta Cana in the Dominican Republic, Varadero and Cayo Santa María in Cuba. SUCCSESS STORIES

SUCCESS STORIES

OBJECTIVES

 Printed catalog redesign of Ocean by H10 brand and sub-brand like Perfect day (Weddings and celebrations).

Online catalog design of promotional packages differentiated by hotel and location.

Online catalog design wedding venues.

Newsletters and Banners for promotions.

Factsheets redesign.

Corporate personalization of mails, animated gif, signature, etc.