6 tips to achieve a balanced online/offline strategy

At present, the key to success in most tourism companies resides in the flexibility of their thinking. We are making a great mistake if we think that our customer is static, comfortable with certain environments and waiting to receive a life-changing deal. The current challenge in an oversupplied market comes from differentiation and being able to show our products where our customers are. In hospitality, there are generally two different kinds of providers that can help with this task:

  1. Specialized marketing agencies – Focused
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