{"id":6663,"date":"2021-11-22T14:31:40","date_gmt":"2021-11-22T14:31:40","guid":{"rendered":"https:\/\/www.marketingzentral.com\/?page_id=6663"},"modified":"2024-03-06T23:30:34","modified_gmt":"2024-03-06T23:30:34","slug":"contenidos","status":"publish","type":"page","link":"https:\/\/www.marketingzentral.com\/en\/contenidos\/","title":{"rendered":""},"content":{"rendered":"
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CONTENTS<\/span><\/h1>\n

Development of articles for blogs and ebooks (destination or cultural guides) as tools of interest, generation of organic traffic and generation of databases for email marketing.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Strategy<\/span><\/h1>\n

A content strategy is a long-term action plan that key stakeholders in your business subscribe to. It is designed to help you achieve your marketing goals. If you try to \"make content\" without one, there will be costly blood and mistakes.<\/span>.<\/p>\n

Discovery and knowledge<\/span>
\nContent and process audit<\/span>
\nContent strategy<\/span>
\nVoice tone<\/span>
\nKPI definition<\/span><\/p>\n

Data and intelligence<\/span><\/h1>\n

Use data to understand the context and sentiment of digital consumption and conversation in order to deliver relevant and personalized content that helps a brand meet the needs and wants of real people in real situations.<\/span><\/p>\n

Social listening<\/span>
\nKPI monitoring<\/span>
\nMeasuringg<\/span>
\nConversion optimization tools<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Strategy<\/span><\/h1>\n

A content strategy is a long-term action plan that key stakeholders in your business subscribe to. It is designed to help you achieve your marketing goals. If you try to \"make content\" without one, there will be costly blood and mistakes.<\/span>.<\/p>\n

Discovery and knowledge<\/span>
\nContent and process audit<\/span>
\nContent strategy<\/span>
\nVoice tone<\/span>
\nKPI definition<\/span><\/p>\n

Data and intelligence<\/span><\/h1>\n

Use data to understand the context and sentiment of digital consumption and conversation in order to deliver relevant and personalized content that helps a brand meet the needs and wants of real people in real situations.<\/span><\/p>\n

Social listening<\/span>
\nKPI monitoring<\/span>
\nMeasuringg<\/span>
\nConversion optimization tools<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Our in-house team of editors manages a global network of award-winning writers, from top journalists to niche influencers. We help brands choose the perfect content creation team.<\/span><\/p>\n

Copy editing<\/span>
\nDigital and print creativity
\nMovies and photography
\ninfographics
\nCSocial creative<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Our paid search specialists continually optimize your campaigns looking for the best performance making certain you are getting the most and the best \"click\" for your dollars.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div>

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What content is relevant?<\/span><\/h1>\n\n\t\t<\/div>\n\t<\/div>\n
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\n\n\t\t\n\t\t\tContent that tells stories\t\t<\/span>\n\t<\/span>\n\n\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\t<\/span>\n<\/h6>\n
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Both related to what is narrated in blogs, and stories that happen in spaces (Hotels, common areas, restaurants, etc.). In both are places where moments of fun, illusion, love, happiness are lived. You have to share and promote them.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n<\/div>

\n\n\t\t\n\t\t\tContent that shows people\t\t<\/span>\n\t<\/span>\n\n\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\t<\/span>\n<\/h6>\n
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Humanize the content by prioritizing photographs with people over photographs of empty spaces or objects.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n<\/div>

\n\n\t\t\n\t\t\tContent that sparks conversations.\t\t<\/span>\n\t<\/span>\n\n\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\t<\/span>\n<\/h6>\n
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The message must have a purpose and motivate action, from a like or a comment, to a reservation or recommendation.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n<\/div>

\n\n\t\t\n\t\t\tVisual Content\t\t<\/span>\n\t<\/span>\n\n\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\t<\/span>\n<\/h6>\n
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The message must have a purpose and motivate action, from a like or a comment, to a reservation or recommendation.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n<\/div>

\n\n\t\t\n\t\t\tEffective content\t\t<\/span>\n\t<\/span>\n\n\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\t<\/span>\n<\/h6>\n
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Simple construction without falling into a cold simplicity that does not convey emotion.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n<\/div><\/div> <\/div>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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estamos listos para atender a sus necesidades y responder sus inquietudes<\/span><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t More Information<\/span> <\/i><\/span> <\/i><\/span> <\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"CONTENIDOS Desarrollo de art\u00edculos para blog e ebooks (guias del destino o culturales) como herramientas de inter\u00e9s, generaci\u00f3n de tr\u00e1fico org\u00e1nico y generaci\u00f3n de bbdd para email marketing. Estrategia Una estrategia de contenido es un plan de acci\u00f3n a largo plazo al que se suscriben...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"class_list":["post-6663","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/6663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/comments?post=6663"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/6663\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/media?parent=6663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}