{"id":7305,"date":"2022-01-25T18:56:04","date_gmt":"2022-01-25T18:56:04","guid":{"rendered":"https:\/\/www.marketingzentral.com\/?page_id=7305"},"modified":"2024-03-06T23:30:37","modified_gmt":"2024-03-06T23:30:37","slug":"inbound-marketing","status":"publish","type":"page","link":"https:\/\/www.marketingzentral.com\/en\/inbound-marketing\/","title":{"rendered":"Inbound marketing"},"content":{"rendered":"
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INBOUND MARKETING<\/span><\/h1>\n

Inbound marketing is a technique for attracting customers to your products and services through original content. Typically, this content is delivered in the form of blog articles, videos, lead magnets, and social media posts; This content builds trust with potential customers by giving them something they value.<\/p>\n

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In the hotel industry, the focus is related to the market demands, patterns and characteristics of the guests\/customers.<\/p>\n

For any hotel company it is very important to collect information about the needs of its guests and clients and to fulfill what they promise.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div>

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In the hotel industry, the focus is related to the market demands, patterns and characteristics of the guests\/customers.
\nFor any hotel company it is very important to collect information about the needs of its guests and clients and to fulfill what they promise.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div>

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The best way to get to know our customers is by creating a communication channel with them that will allow the hotel to collect information and preferences with potential guests.<\/p>\n

This can be done through landing pages for signing up, adding calls to action in online ads, using social media, and offering rewards through email campaigns that keep leads and customers engaged and then they ensure that these visitors proceed to book.<\/p>\n

To do that, it's important to segment the potential customer base to effectively create groups among the target audience, and then decide whether the campaign will be personalized or have a unified message. And finally an adequate follow-up to have a communication and interaction with the client.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Strategy<\/span><\/h1>\n

Segmentation: What type of traveler we want to attract (Buyer Persona)<\/span><\/p>\n

Definition of SMART objectives: specific, measurable, achievable, realistic and with a time horizon<\/span><\/p>\n

Personalization: Generation of content adapted to the audience<\/span><\/p>\n

Automation: Immediacy<\/span><\/p>\n

Loyalty: Accompany the client during his trip to make every moment relevant.<\/span><\/p>\n

Prescription: Encourage the audience to recommend<\/span><\/p>\n

Objectives<\/span><\/h1>\n

Increase customer knowledge<\/span>
\nAttract qualified leads<\/span>
\nIncrease sales opportunities (lookers \u2013 Bookers)<\/span>
\nInvestment savings<\/span>
\nIncreased ROI of marketing actions in general<\/span>
\nA brand connected with the customer (affinity)<\/span>
\nIncrease in repetition and recommendation<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>

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The best way to get to know our customers is by creating a communication channel with them that will allow the hotel to collect information and preferences with potential guests.<\/p>\n

This can be done through landing pages for signing up, adding calls to action in online ads, using social media, and offering rewards through email campaigns that keep leads and customers engaged and then they ensure that these visitors proceed to book.<\/p>\n

To do that, it's important to segment the potential customer base to effectively create groups among the target audience, and then decide whether the campaign will be personalized or have a unified message. And finally an adequate follow-up to have a communication and interaction with the client.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Strategy<\/span><\/h1>\n

Segmentation: What type of traveler we want to attract (Buyer Persona)<\/span><\/p>\n

Definition of SMART objectives: specific, measurable, achievable, realistic and with a time horizon<\/span><\/p>\n

Personalization: Generation of content adapted to the audience<\/span><\/p>\n

Automation: Immediacy<\/span><\/p>\n

Loyalty: Accompany the client during his trip to make every moment relevant.<\/span><\/p>\n

Prescription: Encourage the audience to recommend<\/span><\/p>\n

Objectives<\/span><\/h1>\n

Increase customer knowledge<\/span>
\nAttract qualified leads<\/span>
\nIncrease sales opportunities (lookers \u2013 Bookers)<\/span>
\nInvestment savings<\/span>
\nIncreased ROI of marketing actions in general<\/span>
\nA brand connected with the customer (affinity)<\/span>
\nIncrease in repetition and recommendation<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>

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The Inbound methodology<\/h1>\n

The best way to convert strangers into customers and promoters of your business<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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ATTRACT<\/span><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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Blog<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Keywords<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Social Media<\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div>

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CONVERT<\/span><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n
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Forms<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Call to action<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Landing Pages<\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div>

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CLOSE<\/span><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n
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Emails<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Signals<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Work flow<\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div>

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DELIGHT<\/span><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n
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Events<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Smart inbox<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Smart Content<\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"INBOUND MARKETING El inbound marketing es una t\u00e9cnica para atraer clientes a sus productos y servicios a trav\u00e9s de contenido original. Por lo general, este contenido se entrega en forma de art\u00edculos de blog, videos, imanes de oportunidades de venta y publicaciones en las redes...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"class_list":["post-7305","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/7305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/comments?post=7305"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/7305\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/media?parent=7305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}