{"id":7964,"date":"2022-03-06T21:43:47","date_gmt":"2022-03-06T21:43:47","guid":{"rendered":"https:\/\/www.marketingzentral.com\/?page_id=7964"},"modified":"2024-03-06T23:30:38","modified_gmt":"2024-03-06T23:30:38","slug":"sem","status":"publish","type":"page","link":"https:\/\/www.marketingzentral.com\/en\/sem\/","title":{"rendered":"SEM"},"content":{"rendered":"
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SEM<\/h1>\n

SEM is an essential component that, when properly managed, translates into higher sales and investment savings.<\/p>\n

Research<\/span><\/h3>\n

Google Keyword Planner, Adobe SiteCatalyst &<\/p>\n

Search Center, Brightedge)<\/p>\n

Constant Monitoring and Optimization<\/p>\n

Geolocation<\/p>\n

Synergy SEO & SEM<\/p>\n

Site extensions<\/p>\n

Reporting<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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SEM<\/span><\/p>\n

SEM is an essential component that, when properly managed, translates into higher sales and investment savings.<\/p>\n

Research<\/span><\/h3>\n

Google Keyword Planner, Adobe SiteCatalyst &<\/p>\n

Search Center, Brightedge)<\/p>\n

Constant Monitoring and Optimization<\/p>\n

Geolocation<\/p>\n

Synergy SEO & SEM<\/p>\n

Site extensions<\/p>\n

Reporting<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Digital advertising is the most effective way to increase traffic and reach specific people. With advanced paid ad targeting, you can reach also people who are interested in your competitors as well as searching for you and people who are connected to your customers, paying only if buyers click your ads.<\/span><\/p>\n

Our paid search specialists continually optimize your campaigns looking for the best performance making certain you are getting the most and the best \"click\" for your dollars.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div>

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Campaign Types<\/span><\/h1>\n\n\t\t<\/div>\n\t<\/div>\n
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\n\n\t\t\n\t\t\tSearch Campaigns.\t\t<\/span>\n\t<\/span>\n\n\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\t<\/span>\n<\/h2>\n
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With the aim of capturing the purchase-oriented potential customer, we will seek to show ads that visually invite action, including added values \u200b\u200band offers associated with the search terms used, prioritizing the brand and gradually extending to more generic search terms (long tail)<\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n<\/div>

\n\n\t\t\n\t\t\tDisplay Campaigns\t\t<\/span>\n\t<\/span>\n\n\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\t<\/span>\n<\/h2>\n
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In order to link the potential customer with the brand, the investment is relatively less than that of search, reinforcing the performance of search campaigns in a more \"pull\" context.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n<\/div>

\n\n\t\t\n\t\t\tRemarketing campaigns\t\t<\/span>\n\t<\/span>\n\n\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\t<\/span>\n<\/h2>\n
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With the aim that those users who have visited the web and have not booked keep us in mind and finalize their transaction, following up on the decision process, keeping us present and encouraging their urgency.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n<\/div><\/div> <\/div>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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SEM targets<\/h1>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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SHORT TERM<\/span><\/h1>\n

Review the SQR and perform a qualitative optimization<\/span><\/p>\n

Quantitative optimization at the level of keywords and adgroups, campaigns, markets, languages, etc ... to reduce and optimize CPCs and improve ROI<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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MEDIUM TERM<\/span><\/h1>\n

Review campaign structure creating (if they do not exist) segmentations by Language, markets, brand, branded keywords, generic keywords, devices, etc ...<\/span><\/p>\n

Review and optimization and generation of new keywords based on history.<\/span><\/p>\n

Review and optimization and generation of new ads and extensions based on history.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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LONG TERM<\/span><\/h1>\n

Review Display traffic optimizing it through location and keyword level blocks.<\/span><\/p>\n

Review and optimization of campaign structure, segmentation criteria and creatives.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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We are ready to meet your needs and answer your concerns<\/span><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t More Information<\/span> <\/i><\/span> <\/i><\/span> <\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"SEM Es un componente esencial que gestionado de forma adecuada se traduce en mayores ventas y ahorro de inversi\u00f3n. Investigaci\u00f3n: Google Keyword Planner, Adobe SiteCatalyst & Search Center, Brightedge) Monitorizaci\u00f3n y Optimizaci\u00f3n constante Geolocalizaci\u00f3n Sinergia SEO & SEM Site extensions Reporting SEM Es un componente...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"class_list":["post-7964","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/7964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/comments?post=7964"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/7964\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/media?parent=7964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}