{"id":7999,"date":"2022-03-07T01:10:57","date_gmt":"2022-03-07T01:10:57","guid":{"rendered":"https:\/\/www.marketingzentral.com\/?page_id=7999"},"modified":"2024-03-06T23:30:34","modified_gmt":"2024-03-06T23:30:34","slug":"programmatic","status":"publish","type":"page","link":"https:\/\/www.marketingzentral.com\/en\/programmatic\/","title":{"rendered":""},"content":{"rendered":"
<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t

PROGRAMMATIC<\/span><\/h1>\n

With programmatic advertising for hotels, we look for the traveler we want to see the ad wherever they are instead of where we think they will be. <\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t

PROGRAMMATIC<\/span><\/h1>\n

With programmatic advertising for hotels, we look for the traveler we want to see the ad wherever they are instead of where we think they will be. <\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

\n\t
\n\t\t\n\t\t
\n\t\t\t
\"programmaticmz\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t

We bid to be present while you visit that webpage, which means it's not about finding the right website, it's about finding the right person and showing them an ad that matches them. Programmatic platforms automatically process tons of data about online traveler behavior. the kind of analysis a data analyst typically performs, but faster and more comprehensive.<\/span><\/p>\n

We will carry out a strategy each year, by phases, which includes the following elements and stages.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>

\n\t
\n\t\t
\n\t\t\t

Programmatic Video Advertising,<\/span><\/h2>\n

Varied formats of no more than 30 seconds.<\/span><\/p>\n

Objective: Generate awareness, impact, publicize Event space and its options (in different spots to rotate) Segmentation by target group and optimization by viewibility.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

\n\t
\n\t\t
\n\t\t\t

Programmatic advertising with Display ads.<\/span><\/h2>\n

Objective: Attract qualified traffic to the site. We will measure the highest value audiences to, through look-a-like modeling, bring users that generate profitability. Constant optimization by CTR and number of effective visits.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

\n\t
\n\t\t
\n\t\t\t

Engagement on site, Conversion tools & retargeting Display.<\/span><\/h2>\n

Objective: Prevent the abandonment of users and bring back those who leave without completing the reservation<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

\t
\n\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
We are ready to meet your needs and answer your concerns<\/span><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t More Information<\/span> <\/i><\/span> <\/i><\/span> <\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"PROGRAMMATIC Con la publicidad program\u00e1tica para hoteles buscamos al viajero que queremos que vea el anuncio donde sea que est\u00e9 en vez del sitio donde pensamos que estar\u00e1 PROGRAMMATIC Con la publicidad program\u00e1tica para hoteles buscamos al viajero que queremos que vea el anuncio donde...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"class_list":["post-7999","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/7999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/comments?post=7999"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/7999\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/media?parent=7999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}