{"id":8468,"date":"2022-03-11T03:16:09","date_gmt":"2022-03-11T03:16:09","guid":{"rendered":"https:\/\/www.marketingzentral.com\/?page_id=8468"},"modified":"2024-03-06T23:30:37","modified_gmt":"2024-03-06T23:30:37","slug":"relaciones-publicas","status":"publish","type":"page","link":"https:\/\/www.marketingzentral.com\/en\/relaciones-publicas\/","title":{"rendered":"PUBLIC RELATIONS"},"content":{"rendered":"
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PUBLIC RELATIONS<\/h1>\n

Public relations contribute to the positioning of a brand through various strategies that involve the media and opinion leaders, communicating news, products and benefits of the brand, accelerating business and strengthening
\nrelationships with key interlocutors.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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RELACIONES PUBLICAS<\/h1>\n

Objetivos del plan de Relaciones P\u00fablicas<\/h2>\n

Contribuir al posicionamiento de marca ubic\u00e1ndolo como una de las mejores opciones en la Ciudad en M\u00e9xico<\/span><\/p>\n

Difundir a trav\u00e9s de estrategias diversas a los medios de comunicaci\u00f3n de los principales mercados emisores, novedades, productos y beneficios de la marca<\/span><\/p>\n

Incrementar la aportaci\u00f3n de la Comunicaci\u00f3n y las Relaciones P\u00fablicas para lograr acelerar el negocio, posicionarlo, fidelizar clientes, generar nuevos proyectos, convirti\u00e9ndolo en una fuente de informaci\u00f3n confiable y veraz para periodistas, fortaleciendo las relaciones con los l\u00edderes de opini\u00f3n e interlocutores claves.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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CONSUMER<\/span><\/p>\n

Reaching an international or local audience, generating empathy and interest with messages that connect with them.<\/span><\/p>\n

INDUSTRY<\/span><\/p>\n

We reach agencies, Tour Operators and specialized media in the sector oriented by encouraging marketing and reputation.<\/span><\/p>\n

MEDIA
\n<\/span><\/p>\n

Dissemination of news in relevant media, maximizing the return on marketing investment with opinion leaders, editors and journalists.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div>

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CONSUMER<\/span><\/p>\n

Alcanzando una audiencia internacional o local generando
\nempat\u00eda e inter\u00e9s con mensajes que conecten con ellos.<\/span><\/p>\n

INDUSTRY<\/span><\/p>\n

Llegamos a agencias, Tour-Operadores y medios especializados en el sector
\norientados incentivando la comercializaci\u00f3n y la reputaci\u00f3n.<\/span><\/p>\n

MEDIA
\n<\/span><\/p>\n

Difusi\u00f3n de noticias en medios de inter\u00e9s maximizando el retorno de la
\ninversi\u00f3n de marketing con l\u00edderes de opini\u00f3n, editores y periodistas.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div>

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A tailor-made plan that will include segments of Lifestyle, Tourism, Society, home and nature, touching Destination (Solo travel, weekend getaways, just to rest, sports, bleisure and workation and outdoor experiences) Gastronomy (gastronomic experience with local ingredients and island dishes)<\/span><\/p>\n

FAM TRIPS<\/span>
\nPRESS RELEASES<\/span>
\nENTREVISTAS \/ WEBINARS<\/span>
\nRELATIONSHIP AND COMARKETING<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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A tailor-made plan that will include segments of Lifestyle, Tourism, Society, home and nature, touching Destination (Solo travel, weekend getaways, just to rest, sports, bleisure and workation and outdoor experiences) Gastronomy (gastronomic experience with local ingredients and island dishes)<\/span><\/p>\n

FAM TRIPS<\/span>
\nPRESS RELEASES<\/span>
\nENTREVISTAS \/ WEBINARS<\/span>
\nRELATIONSHIP AND COMARKETING<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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KPI's Evaluation Criteria<\/h1>\n

The message of each of the scheduled activities will be evaluated independently considering the scope of the message and the value of ad equivalence:<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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OUTPUTS<\/span><\/h1>\n

Number of scheduled PR campaign activities<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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OUTTAKES<\/span><\/h1>\n

Number of PR campaign activities carried out and evaluation of the type of audience<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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OUTCOME<\/span><\/h1>\n

Evaluation of the message and positioning. Information Analysis<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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We are ready to meet your needs and answer your concerns<\/span><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t More Information<\/span> <\/i><\/span> <\/i><\/span> <\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"RELACIONES P\u00daBLICAS Las relaciones publicas contribuyen al posicionamiento de una marca a trav\u00e9s de diversas estrategias que involucran a medios de comunicaci\u00f3n y lideres de opini\u00f3n comunicando novedades, productos y beneficios de la marca, acelerando el negocio y fortaleciendo las relaciones con interlocutores claves. RELACIONES...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"class_list":["post-8468","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/8468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/comments?post=8468"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/8468\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/media?parent=8468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}