{"id":8765,"date":"2022-03-14T17:52:50","date_gmt":"2022-03-14T17:52:50","guid":{"rendered":"https:\/\/www.marketingzentral.com\/?page_id=8765"},"modified":"2024-03-06T23:30:35","modified_gmt":"2024-03-06T23:30:35","slug":"reputacion","status":"publish","type":"page","link":"https:\/\/www.marketingzentral.com\/en\/reputacion\/","title":{"rendered":""},"content":{"rendered":"
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REPUTATION<\/span><\/h1>\n

Proper reputation management in social networks is essential to preserve and promote the image of hotels, generating a strong impact on the assessment of the service, sales and brand positioning (88% of consumers trust the comments and online reviews as well as recommendations from friends.)<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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REPUTATION<\/span><\/h1>\n

We develop an active listening dynamic that centralizes communication, responds promptly and appropriately, and improves the valuation of the brand and its hotels.
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Proper reputation management in social networks is essential to preserve and promote the image of hotels, generating a strong impact on the assessment of the service, sales and brand positioning (88% of consumers trust the comments and online reviews as well as recommendations from friends.)<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Sharing experiences is part of human nature, and people read comments from past guests when deciding on their next hotel. Hotel managers and owners use user ratings as a performance indicator, considered the first and last point of customer interaction.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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WHAT DO WE DO?<\/span><\/h1>\n

We develop an active listening dynamic that centralizes communication, responds promptly and appropriately, and improves the valuation of the brand and its hotels.
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Analysis of habitual responses and their level of priority, tone of communication and language.<\/span>
\nMonitoring of comments on portals where hotels are valued.<\/span><\/p>\n

Comparison of positivity and competition rates<\/span>
\nSemantic analysis<\/span>
\nRanking increase<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div>

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WHAT DO WE DO?<\/span><\/h1>\n

Analysis of habitual responses and their level of priority, tone of communication and language.<\/span>
\nMonitoring of comments on portals where hotels are valued.<\/span>
\nComparison of positivity and competition rates<\/span>
\nSemantic analysis<\/span>
\nRanking increase<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div>

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MANAGEMENT<\/span><\/h1>\n

Our team of experts is in charge of attending to all user evaluations, integrating the following capabilities:<\/span>
\nWriting in more than 6 languages (ES, EN, FR, PT, DE, IT)<\/span>
\nPublic relations<\/span>
\nCustomer Support<\/span>
\nMarketing analysts<\/span>
\nCommunity managers<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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TECHNOLOGY<\/span><\/h1>\n

Our use of the best management tools and technical knowledge of the operation of each opinion portal allow us to optimize the operation and monitor the activity related to the brand in real time.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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We are ready to meet your needs and answer your concerns<\/span><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t More Information<\/span> <\/i><\/span> <\/i><\/span> <\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"REPUTACI\u00d3N Una correcta gesti\u00f3n de la reputaci\u00f3n en redes sociales es indispensable para preservar e impulsar la imagen de los hoteles, generando una fuerte repercusi\u00f3n sobre la valoraci\u00f3n del servicio, las ventas y el posicionamiento de marca (El 88% de los consumidores conf\u00eda en los...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"class_list":["post-8765","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/8765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/comments?post=8765"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/8765\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/media?parent=8765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}