{"id":8785,"date":"2022-03-22T16:14:04","date_gmt":"2022-03-22T16:14:04","guid":{"rendered":"https:\/\/www.marketingzentral.com\/?page_id=8785"},"modified":"2024-03-06T23:30:35","modified_gmt":"2024-03-06T23:30:35","slug":"auditoria-seo-2","status":"publish","type":"page","link":"https:\/\/www.marketingzentral.com\/en\/auditoria-seo-2\/","title":{"rendered":""},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid qodef-section semmovil vc_custom_1648433452954 qodef-content-aligment-left\" style=\"\"><div class=\"clearfix qodef-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_hidden-xs\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1648433145252\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1><span style=\"color: #000000;\">SEO AUDIT<\/span><\/h1>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff; font-size: 19PX;\">The hotel website SEO audit (or SEO audit) works by using a checklist to find the issues that are hindering your site's SEO performance. This gives you the opportunity to resolve these issues and improve your hotel's ranking in search results.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid qodef-section nomovil vc_custom_1648433440868 qodef-content-aligment-left\" style=\"\"><div class=\"clearfix qodef-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_hidden-lg\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1648433345613\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1><span style=\"color: #000000; font-size: 33px;\">SEO AUDIT<\/span><\/h1>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff; font-size: 19PX;\">The hotel website SEO audit (or SEO audit) works by using a checklist to find the issues that are hindering your site's SEO performance. This gives you the opportunity to resolve these issues and improve your hotel's ranking in search results.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid qodef-section qodef-content-aligment-left\" style=\"\"><div class=\"clearfix qodef-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1648433493796\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: left;\"><span style=\"color: #003366; font-size: 19px;\">Checking your hotel's SEO using one of the many verification tools that a quick Google search can provide is a good start, but it's not enough.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #003366; font-size: 19px;\">A comprehensive SEO audit will provide you with all the details you need to create an operational improvement plan. With this information, your improvement plan will be more complete and will include important elements such as:<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #003366; font-size: 19px;\">A Technical SEO Assessment<\/span><br \/>\n<span style=\"color: #003366; font-size: 19px;\">An evaluation of the SEO site structure<\/span><br \/>\n<span style=\"color: #003366; font-size: 19px;\">An on-site SEO assessment<\/span><br \/>\n<span style=\"color: #003366; font-size: 19px;\">An off-site SEO assessment<\/span><br \/>\n<span style=\"color: #003366; font-size: 19px;\">A ux design assessment<\/span><br \/>\n<span style=\"color: #003366; font-size: 19px;\">An assessment of content optimization<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left  vc_custom_1648433556789\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" class=\"vc_single_image-img\" src=\"https:\/\/www.marketingzentral.com\/wp-content\/uploads\/2022\/03\/COMPUYTEL-550x416.jpg\" width=\"550\" height=\"416\" alt=\"COMPUYTEL\" title=\"COMPUYTEL\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid qodef-section semmovil vc_custom_1648433737196 qodef-content-aligment-left\" style=\"\"><div class=\"clearfix qodef-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_hidden-xs\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1648433763895\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: left; font-size: 19px;\"><span style=\"color: #ffffff;\">Depending on your site, you can make a long list of items that need to be improved. Remember that you don't have to rush to address everyone at once. Rather, prioritize the most important issues and develop a plan to address them so that you can improve your site as you go.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid qodef-section vc_custom_1648434039675 qodef-content-aligment-left\" style=\"\"><div class=\"clearfix qodef-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1651593543017\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element\">\n<div class=\"wpb_wrapper\">\n<h1><span style=\"color: #ff6600;\">What do we do?<\/span><\/h1>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element\">\n<div class=\"wpb_wrapper\">\n<ul>\n<li style=\"text-align: left; list-style-position: outside; color: #fff;\"><span style=\"color: #ffffff; font-size: 17px;\">Internal diagnosis of configurations of your digital properties (Google Console, Google Analytics, Social Profiles, Map)<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside; color: #fff;\"><span style=\"color: #ffffff; font-size: 17px;\">TXT Robot Loading<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside; color: #fff;\"><span style=\"color: #ffffff; font-size: 17px;\">Keyword Research and Prioritization at the corporate level.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside; color: #fff;\"><span style=\"color: #ffffff; font-size: 17px;\">Keywords mapping in the page structure of the entire site.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside; color: #fff;\"><span style=\"color: #ffffff; font-size: 17px;\">Preliminary ranking of organic and paid Keywords.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside; color: #fff;\"><span style=\"color: #ffffff; font-size: 17px;\">XML and HTML Sitemap optimization according to the importance of pages and Keywords.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside; color: #fff;\"><span style=\"color: #ffffff; font-size: 17px;\">Labeling definition from shcema.org specialized for hotel-accommodation.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside; color: #fff;\"><span style=\"color: #ffffff; font-size: 17px;\">Fine-tuning of general meta tags (indexing, language, country, content duplication, geolocation).<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside; color: #fff;\"><span style=\"color: #ffffff; font-size: 17px;\">Weekly Control of Indexing Levels of the website pages.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside; color: #fff;\"><span style=\"color: #ffffff; font-size: 17px;\">Weekly control of tracking errors.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside; color: #fff;\"><span style=\"color: #ffffff; font-size: 17px;\">XML sitemap update.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside; color: #fff;\"><span style=\"color: #ffffff; font-size: 17px;\">Weekly monitoring Google Search Console Metrics.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside; color: #fff;\"><span style=\"color: #ffffff; font-size: 17px;\">Weekly monitoring Google Search Console Metrics.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside; color: #fff;\"><span style=\"color: #ffffff; font-size: 17px;\">Optimizaci\u00f3n de META TAGS y Headings de las diferentes URLs.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside; color: #fff;\"><span style=\"color: #ffffff; font-size: 17px;\">Weekly monitoring Google Search Console Metrics.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left  vc_custom_1651593569772\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"437\" src=\"https:\/\/www.marketingzentral.com\/wp-content\/uploads\/2022\/03\/aseo3.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"aseo3\" srcset=\"https:\/\/www.marketingzentral.com\/wp-content\/uploads\/2022\/03\/aseo3.jpg 800w, https:\/\/www.marketingzentral.com\/wp-content\/uploads\/2022\/03\/aseo3-300x164.jpg 300w, https:\/\/www.marketingzentral.com\/wp-content\/uploads\/2022\/03\/aseo3-768x420.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid qodef-section vc_custom_1651592583477 qodef-content-aligment-left\" style=\"\"><div class=\"clearfix qodef-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1651593706158\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element\">\n<div class=\"wpb_wrapper\">\n<h1><span style=\"color: #ff6600;\">What do we deliver?<\/span><\/h1>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element\">\n<div class=\"wpb_wrapper\">\n<ul>\n<li style=\"text-align: left; list-style-position: outside;\"><span style=\"color: #000; font-size: 19px;\">Monthly Summary with finalized and pending corrected Technical Aspects, evolution of technical metrics during the month.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside;\"><span style=\"color: #000; font-size: 19px;\">Follow-up of the Ranking of Keywords in SEO.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside;\"><span style=\"color: #000; font-size: 19px;\">Keywords Visibility Tracking in Search Engines.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside;\"><span style=\"color: #000; font-size: 19px;\">Comparison of Tracking Keywords Rankings vs. Competitors.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside;\"><span style=\"color: #000; font-size: 19px;\">Track sales evolution in Google Analytics from Search Engines.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside;\"><span style=\"color: #000; font-size: 19px;\">Track sales evolution in Google Analytics from Search Engines.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside;\"><span style=\"color: #000; font-size: 19px;\">List of Optimizations Made.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside;\"><span style=\"color: #000; font-size: 19px;\">List of Keywords to be used on each web page of the website.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside;\"><span style=\"color: #000; font-size: 19px;\">Documentation of the technical optimization recommendations to be implemented on the new site, as a result of the technical consultancy.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside;\"><span style=\"color: #000; font-size: 19px;\">Optimization of META TAGS and Headings of the blogs made.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside;\"><span style=\"color: #000; font-size: 19px;\">XML sitemap update.<\/span><\/li>\n<li style=\"text-align: left; list-style-position: outside;\"><span style=\"color: #000; font-size: 19px;\">Internal linking strategy application.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"808\" src=\"https:\/\/www.marketingzentral.com\/wp-content\/uploads\/2022\/05\/auditSEO.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"auditSEO\" srcset=\"https:\/\/www.marketingzentral.com\/wp-content\/uploads\/2022\/05\/auditSEO.png 1056w, https:\/\/www.marketingzentral.com\/wp-content\/uploads\/2022\/05\/auditSEO-300x230.png 300w, https:\/\/www.marketingzentral.com\/wp-content\/uploads\/2022\/05\/auditSEO-1024x784.png 1024w, https:\/\/www.marketingzentral.com\/wp-content\/uploads\/2022\/05\/auditSEO-768x588.png 768w\" sizes=\"auto, (max-width: 1056px) 100vw, 1056px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid qodef-section vc_custom_1646880148111 qodef-content-aligment-left\" style=\"\"><div class=\"clearfix qodef-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div class=\"qodef-call-to-action normal\">\n\n\t\t\t\t<div class=\"qodef-container-inner\">\n\t\t\t\t\t<div class=\"qodef-call-to-action-row-75-25 clearfix\" style=\"padding: 20px;\">\n\t\t\t\t\t\t<div class=\"qodef-text-wrapper qodef-call-to-action-column1 qodef-call-to-action-cell\">\n\t\t\t\t\t\t\t\t\t<div class=\"qodef-call-to-action-text\" style=\"font-size: 22px;font-weight: 500\"><span style=\"color: #ffffff; font-weight: 200;\">We are ready to meet your needs and answer your concerns<\/span><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"qodef-button-wrapper qodef-call-to-action-column2 qodef-call-to-action-cell\" style =\"text-align: right ;\">\n\t\t\t\t\t\t<a itemprop=\"url\" href=\"https:\/\/www.marketingzentral.com\/en\/contact-marketingzentral-2\/\" target=\"_self\" style=\"color: #24262a;background-color: #ffffff;border-color: #ffffff\" class=\"qodef-btn qodef-btn-medium qodef-btn-solid qodef-btn-custom-hover-bg qodef-btn-custom-border-hover qodef-btn-custom-hover-color qodef-btn-icon\" data-hover-bg-color=\"#ffffff\" data-hover-color=\"#24262a\" data-hover-border-color=\"#ffffff\" >    <span class=\"qodef-btn-text\">More Information<\/span>    <span class=\"qodef-btn-icon-normal\"><i class=\"qodef-icon-font-awesome fa fa-angle-right\" ><\/i><\/span>    <span class=\"qodef-btn-icon-flip\"><i class=\"qodef-icon-font-awesome fa fa-angle-right\" ><\/i><\/span>        <\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"AUDITOR\u00cdA SEO La auditor\u00eda de SEO de un sitio web de hotel (o auditor\u00eda de SEO) funciona mediante una lista de comprobaci\u00f3n para encontrar los problemas que est\u00e1n obstaculizando el rendimiento del SEO de su sitio. Esto le da la oportunidad de resolver estos problemas...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"class_list":["post-8785","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/8785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/comments?post=8785"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/8785\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/media?parent=8785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}