{"id":8793,"date":"2022-03-22T16:31:50","date_gmt":"2022-03-22T16:31:50","guid":{"rendered":"https:\/\/www.marketingzentral.com\/?page_id=8793"},"modified":"2024-03-06T23:30:35","modified_gmt":"2024-03-06T23:30:35","slug":"revenue-management","status":"publish","type":"page","link":"https:\/\/www.marketingzentral.com\/en\/revenue-management\/","title":{"rendered":""},"content":{"rendered":"
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REVENUE MANAGEMENT<\/span><\/h1>\n

We improve the income and profitability of our clients, applying strategies focused on optimizing results.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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REVENUE MANAGEMENT<\/span><\/h1>\n

We improve the income and profitability of our clients, applying strategies focused on optimizing results.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Supervision of inventory management and prices for maximum profitability, commission costs, net rates, margins per channel and commissions with respect to the competition, establishing temporalities and prioritizing markets, carrying out the following actions:<\/span><\/p>\n

Definition of price policy, seasons and key dates.<\/span>
\nTraining for the e-commerce team.<\/span>
\nInventory management optimization.<\/span>
\nDefinition of objectives (forecast).<\/span>
\nReporting optimization (Dashboard).<\/span>
\nOptimization of external information sources (Agency, Rate, competitive reports).<\/span>
\nComparisons of competition and OTAS, yield management, supervision of price parity.<\/span>
\nIntegration of technological platforms.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div>

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Supervision of inventory management and prices for maximum profitability, commission costs, net rates, margins per channel and commissions with respect to the competition, establishing temporalities and prioritizing markets, carrying out the following actions:<\/span><\/h3>\n

Definition of price policy, seasons and key dates.<\/span>
\nTraining for the e-commerce team.<\/span>
\nInventory management optimization.<\/span>
\nDefinition of objectives (forecast).<\/span>
\nReporting optimization (Dashboard).<\/span>
\nOptimization of external information sources (Agency, Rate, competitive reports).<\/span>
\nComparisons of competition and OTAS, yield management, supervision of price parity.<\/span>
\nIntegration of technological platforms.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n <\/div>\n <\/div>\n<\/div>

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Situation analysis<\/h1>\n\n\t\t<\/div>\n\t<\/div>\n
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In order to define an optimal strategy and make decisions, we need to know your establishment and destination well. To do this, even if it is an opening, the following is analyzed and studied:<\/strong><\/span><\/p>\n

Competence<\/span>
\nCustomer segmentation<\/span>
\nStructure of the establishment: inventory of rooms and points of sale<\/span>
\nRates and offers<\/span>
\nMarketing and distribution in the channels that are necessary<\/span>
\nContenido e imagen online en los canales de venta<\/span>
\nAccommodation configuration in our RM analysis and management tools<\/span><\/p>\n

Improvement of Forecasting and knowledge of the behavior of each segment.<\/strong><\/span>
\nOptimization of sales channels and positioning.<\/span>
\nNew marketing strategies in the short, medium and long term.<\/span>
\nDynamization of direct sales.<\/span><\/p>\n

Diagnosis of improvements<\/strong><\/span>
\nOnce we know the situation well and we have clear strategies, we will explain the study and action plan, so that with your impressions we can finish adjusting the strategies to follow.<\/span><\/p>\n

The main points of our conclusions, plus:<\/strong><\/span>
\nAction plan.<\/span>
\nDefinition and knowledge of handling tools to be used by both.<\/span>
\nCoordinacio\u0301n para la gestio\u0301n continua.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Implementation<\/h1>\n\n\t\t<\/div>\n\t<\/div>\n
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Configuration of the different tools (channel manager and engine)<\/span>
\nOptimization of contracted channels<\/span>
\nContratacio\u0301n y carga de producto en los distintos canales<\/span>
\nPrice load. Channel availability.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Gesti\u00f3n de Proyecto<\/h1>\n\n\t\t<\/div>\n\t<\/div>\n
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The main tasks of RM are:<\/span><\/h3>\n

Toma de datos perio\u0301dicos a analizar para definir las estrategias adecuadas.<\/span><\/p>\n

Analysis of occupancy pick ups and ARR.<\/span><\/p>\n

Analysis of OTB (on the books) vs SMLY (same day last year), to see the rate of<\/span><\/p>\n

filling of the hotel, and see where the peaks and valleys of occupancy are generated in order to adapt the pricing strategies.<\/span><\/p>\n

Sales rhythm according to sales channel and analyze changes in trends, as well as implement the improvements and opportunities that are being generated.<\/span><\/p>\n

Analysis of the cancellation ratios and no shows, according to advance notice.<\/span><\/p>\n

Analysis of reserve curves based on pricing strategies.<\/span><\/p>\n

Monitoring of compset prices, as well as monitoring of the actions that are being launched.<\/span><\/p>\n

Demand calendars according to the destinations of origin of the clients, and those of the destination.<\/span><\/p>\n

Control of external factors that may encourage or displace said demand (weather, flights, social-political events, ...), as well as online reputation.<\/span><\/p>\n

Contribution of new ideas, strategies and tools that are emerging on the market, thanks to our collaboration with multiple clients, partners and attendance at fairs. Distribution Tasks:<\/span><\/p>\n

Recruitment of travel agencies and loading of the product.<\/span>
\nConexio\u0301n de agencias con el Channel Manager y su mantenimiento<\/span>
\nGestio\u0301n de los Canales de Distribucio\u0301n continua y resolucio\u0301n de incidencias. u\u0308 Distribucio\u0301n de precios y promociones en todos los canales.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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We are ready to meet your needs and answer your concerns<\/span><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t More Information<\/span> <\/i><\/span> <\/i><\/span> <\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"REVENUE MANAGEMENT Mejoramos los ingresos y la rentabilidad de nuestros clientes, aplicando estrategias enfocadas a la optimizaci\u00f3n de los resultados. REVENUE MANAGEMENT Mejoramos los ingresos y la rentabilidad de nuestros clientes, aplicando estrategias enfocadas a la optimizaci\u00f3n de los resultados. Supervisi\u00f3n de la gesti\u00f3n de...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"class_list":["post-8793","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/8793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/comments?post=8793"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/8793\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/media?parent=8793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}