{"id":8957,"date":"2022-03-28T15:39:29","date_gmt":"2022-03-28T15:39:29","guid":{"rendered":"https:\/\/www.marketingzentral.com\/?page_id=8957"},"modified":"2024-03-06T23:30:35","modified_gmt":"2024-03-06T23:30:35","slug":"configuracion-de-google-analytics","status":"publish","type":"page","link":"https:\/\/www.marketingzentral.com\/en\/configuracion-de-google-analytics\/","title":{"rendered":""},"content":{"rendered":"
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GOOGLE ANALYTICS SETTINGS<\/span><\/h1>\n

With over 10 million sites using Google Analytics, the premier web analytics platform not only lets you measure sales and conversions, it also gives you insight into how visitors use your site, how they got to it, and what you can do to keep them visiting you.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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GOOGLE ANALYTICS SETTINGS<\/span><\/h1>\n

With over 10 million sites using Google Analytics, the premier web analytics platform not only lets you measure sales and conversions, it also gives you insight into how visitors use your site, how they got to it, and what you can do to keep them visiting you.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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With over 10 million sites using Google Analytics, the premier web analytics platform not only lets you measure sales and conversions, it also gives you insight into how visitors use your site, how they got to it, and what you can do to keep them visiting you.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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ANALYSIS TOOLS<\/span><\/h1>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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Analysis tools<\/span><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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Google Analytics is built on a powerful and easy-to-use reporting platform so you can decide what data you want to see and customize your reports with just a few clicks.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Content Analytics<\/span><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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Content reports show which parts of your website are performing well and which pages are most popular so you can create a better customer experience.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Social Media Analytics<\/span><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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The web is a social place, and Google Analytics measures the success of social media advertising programs. You can analyze visitor interaction with your site's sharing features (such as the Google +1 button) and how they engage with your content on social platforms.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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Mobile Analytics<\/span><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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Google Analytics ayuda a medir el impacto de los dispositivos m\u00f3viles en su empresa. Adem\u00e1s, si existen aplicaciones para m\u00f3viles, Google Analytics ofrece kits de desarrollo de software para iOS y Android de forma que pueda evaluar c\u00f3mo usan los usuarios su aplicaci\u00f3n.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Advertising Analytics<\/span><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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Google Analytics helps measure the impact of mobile devices on your business. Also, if mobile apps exist, Google Analytics offers SDKs for iOS and Android so you can gauge how users use your app. <\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Conversion Analytics<\/span><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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Finding out how many customers it attracts, how much it sells, and how users engage with the site are the analytics features of Google Analytics.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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GOOGLE ANALYTICS SETTINGS<\/span><\/h1>\n

In order to establish recommendations regarding the definition of the configurable elements of GUA, it is necessary to carry out a previous analysis and an adequate structure planning according to the number of hotels, the number of domains \/ languages \/ markets covered by the chain.<\/span><\/p>\n

Adem\u00e1s de entender que es lo que se quiere obtener de la herramienta, la auditoria analizar\u00e1 los siguientes elementos:<\/span><\/p>\n

Correct implementation of tracking code on each page (Check old, duplicate or mixed codes and the location within the structure of the site)<\/span>
\nBounces by type of traffic (differentiate between bounces of paid visits, new and recurring visits)<\/span><\/p>\n

Filtros de cuenta (Configuraci\u00f3n de perfiles sin filtros y perfiles con exclusiones)<\/span>
\nUrl tagging (Transform traffic attribution at a granular level with a correct tagging that allows differentiating origin, medium, term, content and name<\/span><\/p>\n

Mobile web tracking (Creation of independent booking funnel for mobile devices)\nMicro and Macro conversions (configuration of objectives differentiating reservations from other actions that allow independent A\/B testing and multivariate analysis.<\/p>\n

Definition of key reporting elements (data crossing factors such as identification of the influence of new visitors on the number of transactions, analysis of purchase quantity against average purchase value, transaction days and hours, social networks, etc.)<\/span><\/p>\n

Unify results to clarify.- Consolidation and grouping of results generated by different urls linked to the same content<\/span><\/p>\n

Definition of unidentified traffic.- Creation of segmented reporting that defines the number of visitors \"not provided\"<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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CONFIGURATION OF UNIVERSAL GOOGLE ANALYTICS<\/span><\/h1>\n

Configure Google Universal Analytics through Google Tag Manager (Thanks to the Google Tag Manager tag container we will have absolute freedom to implement Google Analytics and define all the variables necessary for the operation of eCommerce tracking, as well as allowing us to implement other tracking tags (e.g. Google Adwords, Criteo) Double Click, etc.) in a very agile and fast way without technical help.<\/span><\/p>\n

Configuraci\u00f3n de booking funnel<\/span><\/p>\n

Configuration of the control panel (Dashboard) unifying results for an optimal and simple interpretation<\/span><\/p>\n

Configuration of alerts and periodic reports tailored to the client and its associates. (traffic drop, press mentions, 404 errors, target performance.<\/span><\/p>\n

Redo the definition of the Adwords \u2013 Analytics connection for the campaigns in question.<\/span><\/p>\n

Define measurement model (advertising objectives, conversions, leads, social signals, engagement, etc.<\/span><\/p>\n

Implementation of components (events) to track the behavior of users on the website and the actions they perform before reaching the reservation confirmation page.<\/span><\/p>\n

Configuration of functionalities offered by the latest version of Google Analytics which are Shopping Behavior,<\/span><\/p>\n

Checkout Behavior, Product Coupons.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"CONFIGURACI\u00d3N DE GOOGLE ANALYTICS Con m\u00e1s de 10 millones de sitios utilizando Google Analytics, la plataforma por excelencia de an\u00e1lisis web no solo le permite medir las ventas y las conversiones, sino que tambi\u00e9n le ofrece informaci\u00f3n sobre c\u00f3mo los visitantes utilizan su sitio, c\u00f3mo...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"class_list":["post-8957","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/8957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/comments?post=8957"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/pages\/8957\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingzentral.com\/en\/wp-json\/wp\/v2\/media?parent=8957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}