PR and social media, synergies in the Hotel Business.

PR and social media, synergies in the Hotel Business.

This statement is absolutely truth, “if you don´t use social media, you don´t exist.” For some companies this affirmation may be a little bit exaggerated. What is truth is that social networks have become an important element in any marketing strategy, also in the hotel sector. An essential ...

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The keys of disruptive marketing in hotels

Be original. Surprise and innovate. And break with the established. This is what disruptive marketing seeks. How can we apply it to the hotel industry? As in everything, it is the final customer who rules. We’ll tell you the keys.

It is a fashionable term in the field of marketing. The term disruptive term is defined as which “produces abrupt rupture”. In other words, that which breaks with what we know, with that was previously established. And in hotels this is ...

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Loyalty programs: How to reduce costs and increment direct sales

In the hotel industry, as in other sectors, loyalty programs are based on exclusive rewards to loyal clients. The main goal of this type of programs is to save costs in customer acquisition in addition to a more segmented, direct commercialization and a management philosophy based on a CRM. The ability to store, organize and transfer data in a loyalty program, according to the hotel’s strategy, brings about an extensive knowledge of the actual customer base of the hotel and ...

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6 tips to achieve a balanced online/offline strategy

At present, the key to success in most tourism companies resides in the flexibility of their thinking. We are making a great mistake if we think that our customer is static, comfortable with certain environments and waiting to receive a life-changing deal. The current challenge in an oversupplied market comes from differentiation and being able to show our products where our customers are. In hospitality, there are generally two different kinds of providers that can help with this task:

  1. Specialized marketing agencies – Focused
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