SEM is an essential component that, when properly managed, translates into higher sales and investment savings.
Google Keyword Planner, Adobe SiteCatalyst &
Search Center, Brightedge)
Constant Monitoring and Optimization
Geolocation
Synergy SEO & SEM
Site extensions
Reporting
SEM
SEM is an essential component that, when properly managed, translates into higher sales and investment savings.
Google Keyword Planner, Adobe SiteCatalyst &
Search Center, Brightedge)
Constant Monitoring and Optimization
Geolocation
Synergy SEO & SEM
Site extensions
Reporting
Digital advertising is the most effective way to increase traffic and reach specific people. With advanced paid ad targeting, you can reach also people who are interested in your competitors as well as searching for you and people who are connected to your customers, paying only if buyers click your ads.
Our paid search specialists continually optimize your campaigns looking for the best performance making certain you are getting the most and the best "click" for your dollars.
With the aim of capturing the purchase-oriented potential customer, we will seek to show ads that visually invite action, including added values and offers associated with the search terms used, prioritizing the brand and gradually extending to more generic search terms (long tail)
In order to link the potential customer with the brand, the investment is relatively less than that of search, reinforcing the performance of search campaigns in a more "pull" context.
With the aim that those users who have visited the web and have not booked keep us in mind and finalize their transaction, following up on the decision process, keeping us present and encouraging their urgency.
Review the SQR and perform a qualitative optimization
Quantitative optimization at the level of keywords and adgroups, campaigns, markets, languages, etc ... to reduce and optimize CPCs and improve ROI
Review campaign structure creating (if they do not exist) segmentations by Language, markets, brand, branded keywords, generic keywords, devices, etc ...
Review and optimization and generation of new keywords based on history.
Review and optimization and generation of new ads and extensions based on history.
Review Display traffic optimizing it through location and keyword level blocks.
Review and optimization of campaign structure, segmentation criteria and creatives.
