GOOGLE ANALYTICS SETTINGS
In order to establish recommendations regarding the definition of the configurable elements of GUA, it is necessary to carry out a previous analysis and an adequate structure planning according to the number of hotels, the number of domains / languages / markets covered by the chain.
Además de entender que es lo que se quiere obtener de la herramienta, la auditoria analizará los siguientes elementos:
Correct implementation of tracking code on each page (Check old, duplicate or mixed codes and the location within the structure of the site)
Bounces by type of traffic (differentiate between bounces of paid visits, new and recurring visits)
Filtros de cuenta (Configuración de perfiles sin filtros y perfiles con exclusiones)
Url tagging (Transform traffic attribution at a granular level with a correct tagging that allows differentiating origin, medium, term, content and name
Mobile web tracking (Creation of independent booking funnel for mobile devices)
Micro and Macro conversions (configuration of objectives differentiating reservations from other actions that allow independent A/B testing and multivariate analysis.
Definition of key reporting elements (data crossing factors such as identification of the influence of new visitors on the number of transactions, analysis of purchase quantity against average purchase value, transaction days and hours, social networks, etc.)
Unify results to clarify.- Consolidation and grouping of results generated by different urls linked to the same content
Definition of unidentified traffic.- Creation of segmented reporting that defines the number of visitors "not provided"