Creating eBooks allows consumers to continue reading your blog posts later.
You can turn your blog posts into eBooks or summarize them and create, for example, a short travel guide for your specific area.
E-books create the feeling of increased value and give you a great way to interact with consumers offline.
After you create the eBooks, you won't just give them away. Set up landing pages where you have consumers fill out a form to download the eBooks.
Through that, you can collect their details and contact them via an email campaign, later on.
Make sure the amount of detail requested within the forms correlates to the value of the eBook, otherwise consumers won't get the feel of a good deal.